Design SOLVES a PROBLEM

Views you can use

Designing—whether for a book, brochure, blast or blog— involves numerous details. We offer a few precepts (some learned the hard way) to simplify the process:

  1. Have a clear agreement of who does what. Mapping out goals and clarifying expectations will help stave off unexpected surprises and frustration.
  2. Know your content. It doesn’t make sense to start decorating until you have a strong foundation.

BABY STEPS
Process in making a book. PDF
What goes where. PDF
The guidelines or stages are norms but not absolutes. Also, depending on the subject, the order of information may change.

SOME TIPS
A "Quick Start Guide" will help you understand some of the basics of layout and typesetting. PDF

A FEW FAVE (and useful) SITES
AIGA, Paul Shaw, Why You Need to Fail, Tipo Italia,
Design Matters with Debbie Millman, Diablog with
Beth & Suzanne

The Inside Story, a quick look at the interior design process, uses (mostly) BTD projects as examples. We created the presentation for a guest lecture at the City University of New York. You can download it Here. Feedback and questions are welcome!

The Inside Story

Designers can’t help taking photos of signage. BTD’ers are
no exception. Some signs have inspired and others have echoed BTD work.

For great examples of clear design, check out REVISED AND UPDATED.
LAYOUT ESSENTIALS
, published in early 2019 by Rockport in and updated edition.
The first edition exists in English, Spanish, Portuguese, Japanese, Korean, German, Dutch, and French.
BTDnyc     BTD/Beth Tondreau Design, Inc. 611 Broadway. Suite 424. New York, NY 10012.  212.420.1412. btd@btdnyc.com     Search
established 1985